ELLE'S SS14 BEAUTY TRENDS

During Fashion Weekend there were various talks during the day from industry experts. I just happened to be in the room when a talk started from the Beauty Director of Elle Magazine: Sophie Beresiner. She was so lovely and answered loads of people's questions about getting into the fashion and beauty industry, especially when it comes to magazines. Aside from her amazing career her talk was mainly about this season's beauty trends so I though I'd share them with you. There are many ways you can incorporate them into everyday looks even if you're not a supermodel, whether you are adventurous or not there is something for you!

1. Lollipop Lips

This trend is all about the sweet colours on your lips. From vibrant shades all the way to pastels. If you want a low key version of this trend then a lovely pink colour is perfect, if you are more daring then you can always try a lilac lip which Jessie J sported at the Brits it's such a statement look, but definitely not for the faint hearted.

2. Gold Standard

This look is all about the gold. This colour has definitely been in the limelight for a few seasons but it is not going anywhere, it's just getting more intense. For the subtle version of this look a lovely sweep of gold across the lids would be perfect or if you want to try something really out there you can mimic the golden brow look that Dior had in their spring 2014 show. 

3. Punk Light

This is all about the grungy make up: heavy shadow, lots of black (including lips- for the really bold) and thick eyeliner. If (like most of us) you wouldn't be bold enough to wear black lippy out you can always darken up your eyeshadow look or go for a vampy deep purple lipstick to get the Punk Light look easily. 

4. I Want Candy

I Want Candy goes hand in hand with Lollipop Lips, just shifted to the eyes. This look concentrates on pastel eyeshadows. Most of these eye looks are so effortless as they just have one pastel shade across the lid without a crease colour or anything else. You can vary the intensity of this look by picking from a variety of pastel colours.

5. Fresh Face

This immediately reminds of my 'No Makeup Makeup Look' post, the no make up look is definitely emerging and even though the look is meant to look effortless it is by no means quick. Some shows even sent models down with 'raw skin' as Sophie said, that phrase sounds so horrible, fresh face is definitely better. 

6. Spider Lash

Everybody loves having long eyelashes and this trend embodies that. Loading on mascara until it is borderline clumpy is all well and good and will definitely get you the look but to take it to the next level falsies will really help. To go one step further you can you use bottom lash falsies for an extreme wide eyed, spider lash look.

7. Sporty Brow

Brows have really had the recognition over the last year, I blame Cara. But this look is a lot different to our usual eyebrow filling and perfecting ways. This is all about a messy natural brow look. To get this just grab a spoolie and brush up your brows and voilà a 'sporty brow'.

8. Easy Chic

Now onto hair and there seems to be an ongoing theme running through both beauty and hair: effortlessness. This is all about the simple hair look spanning from freshly blow dried hair with no product all the way to the extremely low pony.

9. The Detail

Hair details have crept their way to the heads of many models for spring. Easy details could be little plaits in your hair or a French plait. It's such a quick thing that can just transform a whole hairstyle and make it look like you've put a lot of effort in. Look at the updos on the left though, how amazing would it be to be able to do hair like that!

10. Kink Luck

Sophie introduced this hairstyle as the parallel to how bloggers (and others but mainly bloggers) wear their coats, clearly forgetting what arm holes are, this is the hair version of that. Tucking hair into clothes especially coats has been displayed all over the catwalk and I even saw it in the Farhi by Nicole Farhi show.

11. Side Sweep

The side sweep is definitely sweeping the world of beauty (bad joke, sorry I had to). Changing up your parting now and then can change your whole look and although many of us love a good centre parting a side one is somewhat refreshing, whether it's a very low side fringe or totally off your face this is a simple hairstyle everyone should try!

12. Old Wave

Wavy hair is so stunning and this look covers simple wavy hair to amazing curls. If you want the simple 'Old Wave' look plaiting you hair before you sleep and taking it out in the morning creates super easy waves. If you have a bit more time on your hands curling your hair creates such a glamorous look and can even put it into an updo.

13. Wet Hair

Very few people would dare to go out with wet hair, the result once the hair has dried can be quite shocking. But this wet hair look has been glossing a number of models. You don't actually have to have wet hair to get the wet hair look so fear not. Just add some gel to the roots and comb back, simples *meerkat screeching noise*.

14. Stand Out Accessory

Last but not least is the stand out accessory, big bows and visors or floral headbands are great stand out accessories that add so much to an outfit. As well as these headbands have had a definite upgrade since those primary school days where people used to match them to their uniform. A stretchy headband is a simple look seen on Vera Wang models and many others.

And that's it this season's beauty trends brought to you by the Elle Beauty Director herself (me being the messenger). 

What are your favourite trends? Which will you be trying? Let me know and don't forget to follow me too!

LONDON FASHION WEEKEND

*photo heavy post* 

Over the past week we have all been swamped with the buzz of London Fashion Week, whether you were there or not the vibe that came from it was unmissable. The street style was absolutely incredible and reading posts daily from bloggers who went became some sort of half term ritual, it was like a live update of the week and a peak at the A/W trends of 2014 (my invite probably just got lost in the post you know- if people actually used post). Hopefully one day I will be able to go to LFW but for now I headed down to London Fashion Weekend "brought to you by Vodafone", I couldn't have heard that enough. It was a mixture of pop-up shops, some talks from industry experts with a sprinkle of designer shopping and a catwalk.

I saw the Farhi By Nicole Farhi collection and it was seriously so amazing, the items ranged in shades, textures and fits and were just so elegant and laid back as well- these are just three of the looks previewed.

There was also a complementary Tote Bag designed by Julien Macdonald with a few bits inside including an Elle Magazine. I got a uncountable amount of Muller Lights (yes the yoghurt) handed to me as freebies throughout the day and picked up a good bargain at the Maybelline section getting three baby lips and three colour show nail varnishes for £10 (normally £3 each).

I hope you enjoyed this post and you are having a good weekend, thank you for reading and make sure to follow me!

NEW IN | Kevyn Aucoin

The Sensual Skin Enhancer- SX13 // £38

The Matte Lip Color- Relentless // £26

Over the past week I have really been eyeing up the Kevyn Aucoin Sensual Skin Enhancer, I saw someone mention it in their YouTube video and soon after I saw a blogpost about it. After that I began my thorough research into the product (aka reading a few reviews)- I wanted to know if it was generally liked, considering the price. Anyway today I was in Knightsbridge with my mum and dragged her into Space NK so I could take a look at it- not actually planning to buy it. 

While we were looking around the store one of the people their/ make-up artists offered to do my Mum's eyeliner and lo-and-behold it turned into a full free makeover using the Kevyn Aucoin products! His name was Geraldo Frazao and he was so so lovely! After watching the transformation I wanted every single product. I will definitely be going back when my wallet (my mum's) has recovered to get some more of their products. Hopefully I can do a review on these two as well.

Also when we were paying the women serving us asked I we wanted any free samples, and who can say no to free samples eh? I was expecting one or two but she went a bit crazy with them, a good crazy though.

Have you tried any Kevyn Aucoin products? Which ones are your favourites? If you liked this don't forget to follow me and thanks for reading!

THE WHITE SANDALS

Oh Primark. Primark, Primark Primark, you never do fail to surprise me. I was in London the other day and decided to pop into the Primark on Oxford Street. I have a love hate relationship with that particular Primark store and all other big Primarks. I hate them becuase you can't seem to move two metres without bumping into someone and you end up sounding like a broken record 'Oh, sorry' 'Excuse me, sorry' 'Can I get past? Sorry' it gets boring after a while. Oh and don't forget that over-excited daunting feeling of 'where do I start?'. But all of the above are worth it because quite frankly those 'big' Primarks are 2389573857 times better than my local one.

Anyway I was looking around Primark getting way too excited and then I hit the shoe section. At first I saw some amazing boots for £15, definitely some good Vagabond dupes. Then some gorgeous pointed flats (which I am going back to get). I was determined not to cave and spend anything because I'm trying to save (even though I have a haul coming up, pftt). Finally I saw these- that's how my nosey browse turned into me buying something. For £14 these are such a bargain and look amazing on! Primark are seriously upping their game. Can you tell how pro-Primarni I am yet?
(Just realised I probably should have taken off the tissue paper in the picture, oops.)

Have you found any gems in Primark recently? Let me know and follow me on Bloglovin' too! Thanks for reading!